The Confession Wall

Said Out Loud

• We have had the same five-year plan for seven years. Nobody has mentioned it.

  — Anonymous, $1M–$10M

• I hired a COO so I would stop avoiding the numbers. I now avoid the COO.

  — Dana, Northsight

• Our differentiator is that we care more. That is not a differentiator. That is a personality.

  — Anonymous, Under $1M

• I have not removed a single meeting in two years. I have added nine.

  — Marcus, Lattice Freight

• We rebranded instead of firing the client who was ruining the company.

  — Anonymous, $1M–$10M

• My calendar is full and I cannot name one thing on it that a competitor would fear.

  — Anonymous, $10M+

• I have been pre-revenue for three years. I call it research. It is hiding.

  — Priya

• We copied a competitor's pricing page and told the team it was strategy.

  — Anonymous, Under $1M